FOR DTC FOUNDERS

Your ads aren't broken. Your budget might be.

Most ad losses don't come from bad creative, they come from spending more than the ads can support. Breezeway makes that visible, so you see when to scale, hold, or pull back before the money's gone. The call stays yours.

Start your 10-day trial

Five seconds. One screen. See which ad set to scale, hold, or pull back.

Ad setBreezeScoreDeliverySpendROAS

Zephyr · Broad 18+96%Active$5,7233.4×

Tailwinds Essentials93%Active$1,1583×

Flow Collection89%Active$8922.9×

Stratus Set · 7d87%Active$6342.7×

Whirl Bundle76%Learning$2892.2×

Windy Series56%Learning$882.1×

Headwind 18+ · Open34%Camp. off$3750.7×

Headwind 18+ · Interest15%Camp. off$1020.4×

Campaign

Ad Sets

Creatives

Ad Settings

Ad Text

Enhancements

Launch

Ad set settings

Pre-filled with the settings that matter — launch in a fraction of the time.

ALL 6 VERIFIED

✓Performance goalMaximise conversions

Pre-filled

✓Conversion eventPurchase

Pre-filled

✓DatasetTailwinds Clothing Co · Master Pixel

Pre-filled

✓AudienceUS · age 25–55 · Broad

Pre-filled

✓PlacementsAdvantage+ · Reels & Feed

Pre-filled

✓Campaign budget$120/day

Pre-filled

Recommended pace · $40/day for first 3 days

Six fields, not Meta's 47 — launch in half the time.

Campaign

Ad Sets

Creatives

Ad Settings

Ad Text

Enhancements

Launch

Ad set · Coastline Carry · Test 03

✓

Launching to Meta…

Six fields done — launching in half the time.

Setup timeUnder 2 min

Fields to fill6, not 47

Launch flowHalf the time

Time saved vs Meta~45 min

Six fields, not forty-seven. Launched in half the time.

Not Meta's 47-field flow. The settings that matter, launched in a fraction of the time.

AD LAUNCHER

Launch Meta ads 4x faster

Set it once. Trust it stays set.

You already know how to run a test. What you shouldn't have to do is re-verify your own settings every time you open a campaign, or guess whether Meta's "best practices". Launch with settings that hold. Launch the test. Keep the winner. Sleep.

Start your 10-day trial

Find the ad set that's losing you money. One view makes it obvious. The other makes you hunt.

Same eight ad sets. Same numbers. First, use Breezeway. Then, try with the default raw Meta view that everyone tries to use. Watch how fast you can make confident decisions.

app.breezeway.co/ads-manager

Ads Manager — Tailwinds Clothing Co’s ad account

Updated 39 seconds ago · Last 14 days · Aug 4–17 2026

Campaigns 1 selected Ad Sets for 1 Campaign Ads for 1 Campaign

Name	BreezeScore™	Purchases	CPA	ROAS	Clicks	CPC	Total ATC
Tailwind Top Sellers · Video	92%	36	$26.40	2.78	783	$1.22	198
Crosswind Hook \| Best Sellers	24%	22	$47.27	0.91	395	$2.63	108
Trade Winds — Features F…	85%	14	$27.40	2.43	288	$1.33	78
Crosswind BFCM Bundle & …	64%	12	$36.80	1.78	400	$1.06	89
Trade Winds — Lifestyle/M…	93%	13	$21.39	3.56	196	$1.42	86
Updraft Organic · UGC	51%	5	$58.40	1.21	204	$1.43	39
Headwind · Negative Hook	84%	5	$26.43	2.66	99	$1.34	32
Westerly Stack · Stills	91%	8	$23.32	4.33	153	$1.22	51

SAME DATA · DEFAULT VIEW

Now find it in the raw Meta view.

Meta's default Performance columns. No score. No color. No tooltip. See how hard it is to make decisions without Breezeway's simple ads manager view.

Campaigns 1 selectedAd sets for 1 campaignAds for 1 campaign

Columns: Performance

Ad set name	Delivery	Results	Cost per result	Budget	Amount spent	Impressions	Reach	Frequency	CPM (cost per 1,000…)	Purchases	Ends	Attribution setting	Bid strategy	Purchase ROAS (retu…)
Tailwind Top Sellers · Video	Active	36 Purchases	$26.40 Per purchase	Using campaign budget	$955.26	54,810	18,270	3.00	$17.43	36	Ongoing	7-day click, 1-day view	Highest volume	2.78
Crosswind Hook \| Best Sellers	Active	22 Purchases	$47.27 Per purchase	Using campaign budget	$1,038.85	27,787	8,878	3.13	$37.39	22	Ongoing	7-day click, 1-day view	Highest volume	0.91
Trade Winds — Features F…	Active	14 Purchases	$27.40 Per purchase	Using campaign budget	$383.04	20,434	6,268	3.26	$18.75	14	Ongoing	7-day click, 1-day view	Highest volume	2.43
Crosswind BFCM Bundle & …	Active	12 Purchases	$36.80 Per purchase	Using campaign budget	$424.00	28,411	8,381	3.39	$14.92	12	Ongoing	7-day click, 1-day view	Highest volume	1.78
Trade Winds — Lifestyle/M…	Active	13 Purchases	$21.39 Per purchase	Using campaign budget	$278.32	14,268	4,053	3.52	$19.51	13	Ongoing	7-day click, 1-day view	Highest volume	3.56
Updraft Organic · UGC	Active	5 Purchases	$58.40 Per purchase	Using campaign budget	$291.72	14,965	4,100	3.65	$19.49	5	Ongoing	7-day click, 1-day view	Highest volume	1.21
Headwind · Negative Hook	Active	5 Purchases	$26.43 Per purchase	Using campaign budget	$132.66	7,752	2,051	3.78	$17.11	5	Ongoing	7-day click, 1-day view	Highest volume	2.66
Westerly Stack · Stills	Active	8 Purchases	$23.32 Per purchase	Using campaign budget	$186.66	11,669	3,752	3.11	$16.00	8	Ongoing	7-day click, 1-day view	Highest volume	4.33
Results from 8 ad sets		115 Purchases	$32.09 Per purchase	— Campaign-level	$3,690.51 Total spent	180,096 Total	55,753 Accounts Center accounts reached	3.23 Per person	$20.49 Per 1,000 impressions	115 Total				2.11 Blended

It's a lot harder here. Now do that across every ad set you're running without the colors. That's how much faster you could make confident decisions in your ad account.

Start your 10-day trial

In every plan

Every feature does one job: make your data clear enough to act on.

Breezeway isn't delivering reports, it's making the data you need easier to understand and giving you confidence in every decision.

Your ads, color coded.

Every campaign, ad set, and ad gets assigned a "BreezeScore" based on ad spend, impressions, CPMs, AOV, and your target metrics. No more asking "has this spent enough?" or "how long should I let this run?"

Ads Manager · Today7 ad sets

Ad set

BreezeScore

Trend

Daily

ROAS

Shower Glass — ColdLookalike 1% · Sales

18%

$184

0.62×

Featherlight Mat — RetargetEngagement 30d · Sales

74%

$142

2.18×

Updraft Bundle — BroadAdvantage+ · Sales

96%

$268

3.84×

Pull-back signal — losing money

Red metric? Hover to learn how to fix it.

Breezeway gives media buyer level recommendations so you can actually fix your ads not just turn them off.

CPC$2.40

Numbers tailored to YOUR business.

Your breakeven and targets, calculated from your margins, COGS, and AOV - so you're actually optimizing on the right number, not a guess.

Your CPA$34

Your target$28

BreezeBrain calibrated to your business

Your whole business on one screen.

Revenue, ad spend, ROAS, AOV, and more. In one place. No more manual entry, and clear visibility on what matters.

This weekLive

Date

Revenue

Notes

ROAS

Tue 14

$4,820

Launched new creative — Set A

2.32×

Wed 15

$5,690+18%

—

2.71×

Thu 16

$5,420

—

2.58×

Launch Meta Ads in a fraction of the time.

Launch ads 4x faster with less headache using Breezeway's ad launcher.

Creative

AudienceBroad · 18–54

Budget$80/day

Meta: 47→Breezeway: 6

Start your 10-day trial

PRODUCT WALKTHROUGH

How founders running $4.2M+/mo in ad spend use Breezeway every day.

Get visibility to data you can't get anywhere else and make confident decisions.

Know when to kill, wait, or scale your ads

Finally stop questioning every ad decision.

You've sat on the kill switch for 4 days hoping the campaign would turn around. You've also killed campaigns that would've come back. Both decisions cost you real money. BreezeScore reads all signals across your campaign/ad set/ad: CPM, AOV, CPA, ROAS, Impressions, and more. Then tells you what a coach who's seen 600 brands would do right now.

Is a 1.3 ROAS actually good?

Finally know what a good ROAS is for YOUR business.

Some guy on Twitter said you need a 3 ROAS. Your buddy hit 1.8 and 10x'd. But what's good for your business? The BreezeBrain calculates your breakeven ROAS/CPA your target, and your scale ceiling using your actual product costs and AOV. Now you know whether to push or pull back — without guessing what "good" means.

Your MER is the true north. We show it.

Understand your actually profitability like never before.

Revenue's up. Ad spend's up. Are you actually making more money? Most founders can't answer that without an hour in a spreadsheet. Breezeway tracks your ad spend as a percentage of revenue every day for 30 days. Determine a range for your business and stay within it to scale profitably. Drift above and you're burning margin. The graph tells you which one is happening right now.

★

Ad sets · Tailwinds portfolio

10 ad sets · last 14d · scored continuously

Name	BreezeScore™	Delivery	Ad Spend	Spend trend	%	Purch.	Trend	CPA
Featherlight · Video	97%	ACTIVE	$6,160.32	—	17%	195	—	$31.59
Featherlight · Shower	83%	ACTIVE	$5,240.75	—	15%	142	—	$36.91
Featherlight · New Batch	2%	OFF	$4,570.54	↘	13%	117	↘	$39.06
Crosswind Videos	98%	ACTIVE	$3,656.23	—	10%	98	—	$37.31
Crosswind Treatment	0%	ACTIVE	$3,397.30	↘	9%	62	↗	$54.80
Before & After	94%	ACTIVE	$2,363.91	—	7%	63	—	$37.52
Updraft Set	2%	OFF	$1,728.21	↘	5%	36	↘	$48.01
Mistral Set	54%	ACTIVE	$1,283.82	—	4%	40	—	$32.10
Coastline Set	0%	OFF	$1,168.96	↘	3%	20	↘	$58.45
Anti-Headwind	95%	ACTIVE	$1,125.23	—	3%	38	—	$29.61

★

BreezeBrain · Tuned to your business

Breakeven and target — calculated from your real costs and AOV

Your business

AOV

Average Order Value

$56.00

COGS

% of AOV

22%

Shipping

per order

$2.00

Fulfillment

per order

$3.50

Organic / email

% of revenue · non-paid

10%

Gross profit$36.11

Your ROAS map

Breakeven

1.55×

don't go below

Target

2.07×

+25% margin

TGT

You · 1.81×

MathAOV $56.00 − costs $19.89 = GP $36.11. Breakeven = AOV ÷ GP = 1.55×. Target adds 25% margin = 2.07×.

★

Ad Spend % · last 30 days

Daily ad spend as a share of revenue

Today

23%

in the zone

30-day avg

23.4%

profitable

Days above zone

of 30

10%

20%

25%

30%

Profitable zone 20–25%

Jul 19Aug 2Today · Aug 17

20 of 30 days in the profitable zone. Revenue's up. So is margin.

TW-Featherlight 1 · VideoPAUSED×

Campaign: Tailwinds · Ad Lab›Adset: Tailwinds · New Batch

Objective: SalesBudget: CBOLifetime Spend: $81,346.96Lifetime Rev (est): $146,391.30

Date Range

Aug 4–17

Budget Share

98.19%

ROAS

1.27

CPA

$39.37

BreezeScore™

ROASratio↓

0.5

1.0

1.5

2.0

2.5

Aug 4Aug 10Aug 17

CPA$↑

100

Aug 4Aug 10Aug 17

Spend$

100

200

300

400

500

600

Aug 4Aug 10Aug 17

uCTR%

0.2%

0.4%

0.6%

0.8%

1.0%

1.2%

Aug 4Aug 10Aug 17

CPC$↓

0.5

1.0

1.5

2.0

2.5

3.0

Aug 4Aug 10Aug 17

CVR%

10%

12%

Aug 4Aug 10Aug 17

Generic advice vs. your math

some-marketing-blog.com3 min read

"You need a 3 ROAS to be profitable!"

The industry standard is a return of 3× on ad spend. Anything less and you're losing money. Here's why every brand needs to hit a 3.0× ROAS minimum…

NOT YOU

★BreezeBrain · your math

Your AOV is $84. COGS 32%. Fulfillment $6.40. After ads, you want 28% margin.

Your breakeven

1.6×

Not 3.0. Not 2.5. 1.6 — for your business.

Updates live as your inputs change.

The internet doesn't know your margins. Breezeway does.

Start your 10-day trial

This is for you if…

You're on Shopify and running your own Meta ads.
You can't always tell if a dip is a real problem or just noise.
You've second-guessed whether to scale or cut an ad set - and gotten it wrong.
You want to confidently know when to scale, hold, or pull back, your ads.
You've tried Triple Whale or Northbeam and got more data, not more clarity.

This is NOT for you if…

Your account doesn't have enough ad history yet - Breezeway needs real data to give you a real read.
You're a service, local, or lead-gen business.
You want done-for-you ad management - Breezeway makes your data clear so you make the call; it doesn't make it for you.
You want a guarantee on results - Breezeway improves the quality of the call, not a promised outcome.
You're not running Meta ads - that's where Breezeway's value lives.
You only want a tool that tells you to spend more. Sometimes the right move is to spend less - and Breezeway will tell you when.

DATA VS. DECISIONS

Most tools hand you data.
Breezeway makes it easy to understand.

Open Breezeway and start understanding your data right away. A score on every ad set, the trend behind it, why a metric's red and a suggested fix. The stuff that's usually buried a few clicks deep are now in plain sight, easy to read. You still make the call. You just stop digging for it.

And Breezeway never moves your money for you. If your real fear is overspending, the last thing you want is a tool quietly shifting your budget on autopilot. Breezeway shows you what's real and leaves the call to you.

When the right move is to spend less, it says so. Most tools only ever nudge you to spend more.

MOST AD TOOLS

Show you data, leave you to read it

Some move your spend on autopilot

Built for analysts

BREEZEWAY

Makes it easy to make the call, in seconds

Never touches your money on autopilot - you decide

Built for founders running their own ads

Already paying for an analytics tool? Keep it. Run Breezeway next to it for 10 days. If it doesn't change a single decision, you've lost nothing but ten days.

Start your 10-day trial

Proof

Founders running real money. Now running it with clarity.

Conner took his Business from $300 in ad spend to six-figure months.

“I open Breezeway every single day to watch my ad spend as a share of revenue. It gives me clear data on what's going on and where I need to focus. We do six figures monthly with a very small team. This is a must-have in our tech stack.”

Conner FlemingDTC Business Founder

Ember and Root CEO Dashboard growth view — Monthly revenue and ad spend chart — tracked in Breezeway the whole way.

Sarah Polite

I used the Breezeway Create feature for a new Meta campaign after struggling through the settings inside Meta Ads Manager for almost an hour. I honestly couldn’t believe how easy Breezeway made the whole process. It saved me so much time and gave me so much more confidence that everything was set up exactly how I needed it to be.

May 26, 2026

Corina H.

CEO, Frump Fighters

Breezeway has given me more visibility on my business and helped me keep ad spend percentage in check. Previously, I used a spreadsheet but the manual entry made it impossible to keep up with daily (or even weekly) so I'd resort to only have a clear picture monthly. Now my Ad Spend and Shopify numbers update automatically (and thanks to their listening to feedback, now I can even manually add revenue for the additional checkout that isn't integrated yet.) I also appreciate how much easier the Breeze Brain is compared to the spreadsheet... it's much more dynamic and it's completely revolutionary that MY unique business metrics can inform the Ads Manager section of Breezeway and give me color-coded recommendations + "Breeze Scores" to make decisions in ads manager a lot more straightforward. I used to just sit with regular ads manager unsure what decision to make, and having to go back and review my benchmarks manually. Now, that's all built in to Breezeway and I can spend less time staring at my ads and more time solving the next bottleneck!

Dec 3, 2025

Sara McCarville

CEO, MAVRIK Equine

I love it! This takes so much of the guesswork out of the process for me as I learn to better understand my data and metrics overall. I can't recommend it enough, especially if you are just starting out with Meta ads. My favorite feature is the ads manager AND the CEO dashboard, I was trying to track in excel prior, I was never as diligent, but now when I see a revenue spike, or drop, I can go into Breezeway and see exactly what I did that caused the change. Between those and the BreezeBrain, which houses my own data, I know I am making good decisions.

Dec 1, 2025

Kylie

CEO, Quirky Mouse

Breezeway is awesome! It's so easy to follow and get a sense of how things are going. I love being able to leave notes on each day in case we did something drastically different on the web page or we ran a promo... It helps us to understand not just how ads are performing but possibly WHY they are performing the way that they do. That helps me plan for future ads! I also love the color coding on the ads... It helps me to figure out where potential issues or growth opportunities are at a glance!

Dec 1, 2025

Lesley Chang

It's so fast - so much faster and smoother than Ads Manager.

Feb 28, 2026

Jen O’Rourke

Wow. Got my ad up so quick and I hate hate meta. So worth grabbing Breezeway. For someone that is horrible at tech, hated ads. Breezeway has made it so simple My ad was ready to go in 15 minutes. I love seeing my data instantly. I’m not a numbers girl I’m a creative so this makes it so easier as a small business makers to just trust the numbers in front of me.

Feb 23, 2026

Amie Jones

Breezeway is incredibly helpful for managing Facebook ads. I feel so much more confident making decisions with the easy to read data and it helped me reach my highest grossing holidays ever. I'm also super excited to now have the ability to launch Facebook ads from Breezeway and avoid the Ads Manager as much as possible. It has a lot of other really useful features that helps me have a clear snapshot of how things are going overall. It's software that I now consider essential for my business.

Feb 23, 2026

Know when to launch, when to pause and when to adjust spend

Ads Manager Spends Your Budget.
We Help You Spend Profitably.

Not a guess. Not a gut feeling.
A read built on your numbers - your margins, your breakeven, your targets
So every call is defensible and nothing quietly bleeds you.

Launch Plan

$49/mo

For Meta ad spend up to $3,000/mo

The full Breezeway decision engine - every signal, every read, every call. Built on your numbers from day one.

Ad history lookback: 3 months
Team seats included: 1
Intelligent Ads Manager
Ad Launcher
Automated CEO Dashboard
Ads Benchmarks
BreezeBrain (Custom KPIs)
Metrics Dashboard
Customer Journey Tracker

Start My 10-Day Free Trial

Common questions

How is this different from Triple Whale / Northbeam / Lifetimely?

They show you data at the blended level, and some now move your spend for you on autopilot. Breezeway works at the ad-set level — where you actually decide — and never touches your money: a score on every ad set, the trend behind it, a hover-to-fix tip on any red metric, and the call left to you. It's also $82/mo, cancel anytime, next to Triple Whale's $429/mo locked in for a year — and you know inside the 10-day trial whether it earns a spot. Run it next to what you use now and see which one changes a decision.

I don't have time to learn another tool — what's the setup?

Breezeway integrates directly with the tools you already use — it's quick to connect and needs zero code or technical skill, no onboarding call required. It grades your numbers against your own targets, and most founders get their first read within minutes of connecting.

What happens after the 10 days?

If you don't cancel, you're billed at the plan you picked — you choose monthly or annual at signup (the prices on this page are the lower annual rate, $40–$124/mo by ad spend). Cancel anytime before day 10 and you're not charged a cent. No lock-in games.

I'm experienced — will this just tell me what I already know?

Sometimes it confirms your gut, faster. Other times it catches an ad set fading a few days before you'd have called it, or spend creeping past what the ads can support. It's not here to teach you ads — it's here to make the read instant so you stop second-guessing.

How do I know it'll work at my spend?

Every number is graded against your margins, AOV, and targets — so the read is about your business, not an average. At higher spend the math matters more, not less: one ad-set call you make a few days sooner can save more than a year of Breezeway.

FREE · NO SIGN-UPBad Day Detector

Not sure if it's you or Meta? Find out free.

Some days every account takes a hit — an outage, a platform glitch, a market-wide dip. The Bad Day Detector tracks Meta ad performance across ~50 DTC brands every day, so when your numbers tank you can tell whether it was the platform or your account.

Run a free Bad Day check

It answers one question: was it a bad day, or was it you? Breezeway answers every question after that.

Meta CPA anomalies · ~50 DTC brands · dailyLive

Aug 13ThuBAD

Aug 14FriNORMAL

Aug 15SatNORMAL

Aug 16SunNORMAL

LATESTAug 17MonNORMAL

CPA Anomaly Score — Higher is Worse

NormalBadVery BadKnown incidentBADVERY BAD

Finally make clear, confident decisions in your business.

No more guessing, questioning, or touching your ads every single day.

Start your 10-day trial

Your ads aren't broken. Your budget might be.

Stop second-guessing whether a dip is real or just noise.

Ads Manager is built to spend your budget. Breezeway is built to protect it

Launch Meta ads 4x faster

Find the ad set that's losing you money. One view makes it obvious. The other makes you hunt.

Ads Manager — Tailwinds Clothing Co’s ad account

Now find it in the raw Meta view.

Every feature does one job: make your data clear enough to act on.

Your ads, color coded.

Red metric? Hover to learn how to fix it.

Numbers tailored to YOUR business.

Your whole business on one screen.

Launch Meta Ads in a fraction of the time.

How founders running $4.2M+/mo in ad spend use Breezeway every day.

Finally stop questioning every ad decision.

Finally know what a good ROAS is for YOUR business.

Understand your actually profitability like never before.

This is for you if…

This is NOT for you if…

Most tools hand you data.
Breezeway makes it easy to understand.

Founders running real money. Now running it with clarity.

Conner took his Business from $300 in ad spend to six-figure months.

Ads Manager Spends Your Budget.
We Help You Spend Profitably.

Common questions

Not sure if it's you or Meta? Find out free.

Finally make clear, confident decisions in your business.

Your ads aren't broken. Your budget might be.

Stop second-guessing whether a dip is real or just noise.

Ads Manager is built to spend your budget. Breezeway is built to protect it

Launch Meta ads 4x faster

Find the ad set that's losing you money. One view makes it obvious. The other makes you hunt.

Now find it in the raw Meta view.

Every feature does one job: make your data clear enough to act on.

Your ads, color coded.

Red metric? Hover to learn how to fix it.

Numbers tailored to YOUR business.

Your whole business on one screen.

Launch Meta Ads in a fraction of the time.

How founders running $4.2M+/mo in ad spend use Breezeway every day.

Finally stop questioning every ad decision.

Finally know what a good ROAS is for YOUR business.

Understand your actually profitability like never before.

This is for you if…

This is NOT for you if…

Most tools hand you data.Breezeway makes it easy to understand.

Founders running real money. Now running it with clarity.

Conner took his Business from $300 in ad spend to six-figure months.

Ads Manager Spends Your Budget. We Help You Spend Profitably.

Common questions

Not sure if it's you or Meta? Find out free.

Finally make clear, confident decisions in your business.

Most tools hand you data.
Breezeway makes it easy to understand.

Ads Manager Spends Your Budget.
We Help You Spend Profitably.